How Cute Are These Boots!

Today I thought I'd share my opinion on some of the commercials of the day!

Okay, I think the GAP 'cheer' commercials are awful, with the exception of the following, which I LOVE:



I'm a sucker for a nine-year old girl with 'tude. Anyone who has met my cousin knows why. I also really like this Coco Chanel Mademoiselle ad. I'm usually not a fan of young Hollywood ingenue-types, but for some reason I don't really have a problem with Keira Knightley. Cutie pie, I say! Love the song, and I'm now realizing through my research here that it's Joss Stone singing. Well done!



I can't decide how I feel about this Amazon ad. I really like the song, but the first few times I saw the commercial, I was confused about what the product was. Then when I saw that it said 'Kindle', I kind of got it. The next time I saw it, I realized that the point is that you can download a book in 60 seconds, and books take you away to magical places. I think it's cool the way the colors and fabrics change into the different scenes, but something doesn't work for me. I think the magician get-up at the end is the most off-putting.



I believe that Target has been a real innovator when it comes to great advertising, and a lot of other companies are trying desperately to copy their look-and-feel. However, I really don't like these new "Chestnuts roasting..." Target ads, which are sort of a 'cynical' take on Christmas:



I love Christmas in an unadulterated, joyful way. I don't mind realism in holidays, but I thought the following Target commercial managed to address that in a much cuter way:



I think I just relate to that chick, being a young married myself. I also adore the ads that addressed the economic situation in a way that actually made me feel hopeful and upbeat-- who would think a TV ad could do that?



Okay, now to the commercial I truly detest over all others. I think it is complete pretentious hipster nonsense. Here is the extended version, I hope you hate it as much as me.



Thoughts?